K9 Investment

An online dog owner community

We’re raising investment to bring more great features to the K9 Nation app and to our K9 Nation community! 

Get exclusive founding member discount by signing up before our initial launch

Register to download the K9 Nation investment deck

If you are interested in helping to fund our dog owner community platform then fill in the form and we will be in touch.

Register your interest to receive the K9 Nation Investment Deck!

Investments of this nature carry risks to your capital. Please invest aware.

Investment Deck

K9 Nation is a great investment opportunity and we want to prove it. For that reason, we’ve put together all of the facts and figures about K9 Nation and our funding efforts. Download the document here and read about the benefits of investing in our community.

K9 Funding

Own a piece of K9 Nation!

K9 Nation is made by dog-owners, for dog owners! The K9 Nation app is the all-in-one application for dog-owners to access useful information and directories of local walks, businesses and services. We are building a community of dog owners and giving them tools to help care for their dogs.


We are looking for funding to expand the K9 Nation app and our community engagement activities! By contributing to this round of funding you can help to shape K9 Nation from the beginning and you’ll have your very own piece of K9 Nation.


If you want to contribute to the K9 Nation community then please give us your details and we will contact you with how you can get involved.

What do our investors say?

K9 Nation App

The all-in-one dog-owner resource

The K9 Nation app is the first of it’s kind. A go-to app created by dog owners, for dog owners.

Supported by a growing community, the K9 Nation app has directories of walks, events, businesses and services, with honest reviews from dog owners.

We’ve created a place that dog owners can share their experience and find support and advice from local communities and experts.

To find out more about the K9 Nation app click here or download the app, for free, and try it for yourself!

K9 Marketplace

Helping dog business reach their potential

The K9 Marketplace is a dedicated dog owner customer base, perfect for a dog business. We’ve made it easy for dog business to find customers by promoting themselves to dog owners directly!

Our business admin console was created to make advertising simple for dog businesses of all sizes! 

What do businesses say?

Crowdfunding FAQs

Crowdfunding is a way for people, businesses and charities to raise money. It works through individuals or organisations who invest in (or donate to) crowdfunding projects in return for a potential profit or reward. Investing this way can be risky, so make sure you know what you’re doing.

You can find more information, about crowdfunding and the risks involved, from  the Money Advice Service or Crowdcube.

If a company or person wants to raise money through crowdfunding, they can pitch for it by posting details of their project, business or idea on a crowdfunding website. This means they can avoid going to a bank. The ‘crowd’ in crowdfunding refers to the people, or organisations that provide the money.

There are several types of crowdfunding:

  • Investment-based crowdfunding. You invest in a business and receive a stake in return (normally shares).
  • Loan-based crowdfunding. You lend money to individuals or companies in return for a set interest rate. It’s also called peer-to-peer or peer-to-business lending (P2P or P2B). You can read more about loan-based crowdfunding in our guide to Peer to peer lending.
  • Donation-based crowdfunding. You donate to a person or a charity (you may be promised something in return).
  • Reward-based crowdfunding. You give money in return for a reward linked to the project or cause you’re supporting.

If you visit a crowdfunding website, you should be able to see an overview of the projects being pitched. You might need to register with the website in order to see the pitches, to get more details, or to invest in a project.

If you find a project you’re interested in, you’ll need to look for more details. The business, individual or social enterprise that’s looking to raise money should tell you:

  • How much it wants to raise
  • How much it has raised so far
  • The share in the business offered (if relevant)
  • What the money will be used for
  • How long the pitch is open for
  • How many people have already invested
  • What you will receive in return for investing (such as shares in the company)

The investment can only go ahead if the business raises the full amount. You should have a 14 day ‘cooling-off’ period in case you change your mind.

Crowdfunding is a new concept and investing in young businesses can be very risky. The main risks of investment-based crowdfunding are:

  • The business you invest in might go bust. Many new businesses fail in the first few years, so you could lose all your money.
  • The return is not guaranteed. The shares may not rise in value and you may not receive any dividend payment (a share of the profits).
  • It may be hard to sell the shares. The shares are normally unlisted, which means you may not be able to sell them easily in the way you could sell shares in a big company that’s listed on the stock market.
  • The crowdfunding platform itself may go bust. This could mean you lose money if you’d paid the crowdfunding website but it goes bust before your money was invested with the business.

Only invest money you can afford to lose. You should invest no more than 10% of any money you have available for investing in any one year.

Before you invest any money using an investment-based crowdfunding platform, check the Financial Services Register to make sure it is authorised. Donation and reward-based crowdfunding platforms are not regulated by the FCA.

Money you invest should be kept in a separate account to the crowdfunding website’s own bank accounts before it’s handed over to the business. However, crowdfunding websites have limited protection under the Financial Services Compensation Scheme, so you may be able to claim compensation from them if the site goes bust.

There are two main schemes which offer tax breaks if you invest in small companies: the Enterprise Investment Scheme (EIS) and the Seed Enterprise Investment Scheme (SEIS).

Both schemes let you offset a percentage of the amount you invest against your tax bill and any profits are free of tax. But there are conditions; for example, you must keep your investment for a minimum time.

The UK Crowdfunding Association has agreed a code for its members, which they must respect. You can check if a crowdfunding platform is a member of the UK Crowdfunding Association on their website.

If you have a complaint that the crowdfunding website is unable to resolve, you may be able to take your complaint to the Financial Ombudsman Service (FOS). However, you cannot complain to the FOS about donation or reward crowdfunding.

This information is from The Money Advice Service. The Money Advice Service is an independent service, set up by government to help people make the most of their money, they give free, unbiased money advice to everyone across the UK – online, over the phone and webchat.

Our K9 Nation Podcast has new episodes regularly! 

Catch up on past episodes here, or wherever you get your podcasts!

The K9 App has lots of articles, written by experts, to help dog owners tackle the challenges that come with caring for a dog.

Take a look at some previews of the articles available on the app!

We’ve written blogs covering a range of topics important to dog owners!

You can see the blog posts from within the K9 Nation app, or find them here on the website.

You may have seen our infographics in the K9 Nation app or across our social media.

Here you can find all of the infographics we’ve created!